US Android Users on Average Engage 138 Minutes Daily with their Smartphones - MarketWatch
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Log In BOSTON, Jun 12, 2014 (PR Newswire Europe via COMTEX) -- - Strategy Analytics' AppOptix decodes the usage profile of a typical US Android smartphone user BOSTON, June 12, 2014 /PRNewswire/ -- According to Strategy Analytics' AppOptix [ http://strategyanalytics.com/default.aspx?mod=ConsumerTelemetry&m=7 ] platform, US Android users have been spending more time with their devices. Android smartphone users on average spent 138 minutes with their device in May 2014, an increase of 20% from the usage in December 2013. The analysis is based on over one million individual application sessions on more than 1500 Android smartphone users in the US during the period. The results are powered by Strategy Analytics' state-of- the-art Consumer Telemetry Platform [ http://strategyanalytics.com/default.aspx?mod=ConsumerTelemetry&m=7 ] by leveraging three core components - a best-in-class telemetry application, an opt-in panel, and big data analytics framework to support rich analysis. Photo - http://photos.prnewswire.com/prnh/20140612/117496 [ http://photos.prnewswire.com/prnh/20140612/117496 ] While Facebook, YouTube and Messaging apps demonstrate category leading performance with over 50% share in total time spent in their respective categories, niche segments such as LifeStyle, Productivity, and News, Weather & Sports are characterized by a broad range of smaller apps - no single publisher dominates the category and thereby presents opportunities for new and inspiring app concepts.
Original version, visit http://articles.marketwatch.com/story/us-android-users-on-average-engage-138-minutes-daily-with-their-smartphones-2014-06-12-132033248